Work

LiteForm Technologies

Challenge

LiteForm Technologies had developed a diverse product line over the years with multiple name and multiple logos that created confusion in the market in understanding each product’s relation to the parent company. Each product had to be marketed individually because there was no continuity among the brands. Blue Earth helped LiteForm re-align their products with consistent naming and logo design to better manage each brand under the LiteForm umbrella.< /p>

Solution

Blue Earth created new company brochures, point of sale displays and collateral along with a television campaign to showcase the new FlexxBoard product name and look.