Native American Bank is a national bank serving Native American Tribes and Tribal members across the United States. In their early days they had a chosen a simple logo that had become outdated over the years and didn’t express the more sophisticated nature of the organization today. Blue Earth helped the institution re-brand to create a more vibrant presence and establish more credibility for its financial services. Re-branding resulted in a new logo and graphic look along with new messaging to better promote their growth as a comprehensive financial services provider.
Re-branding included a new logo and branding guide, a dynamic new website, a stylish new Annual Report for shareholders and a variety of other collateral to market the revitalized institution.