Wells Enterprises produces Blue Bunny ice cream and a variety of other ice cream brands for national distribution from its operations in Le Mars, Iowa. The family-owned company has been in business since 1913. Recently, the company has been challenged to recruit and retain temporary employees during its peak season and other positions throughout the year.
Blue Earth worked with company personnel to develop a corporate recruitment branding strategy to increase applications in the short-term for seasonal works and in the long-term for permanent staff. Recruitment branding included developing new sections of the corporate website, new messaging and graphic look along with digital advertising.