Work

WinnaVegas Casino Resort

Challenge

The WinnaVegas Casino has been in business since 1992 serving patrons throughout a tri-state region. The Casino has gone through major renovations and enhancements over the last few years including adding a hotel and other amenities to the property. Casino management was concerned that the market was not aware of the significant changes and wanted us to develop a new branding strategy along with a comprehensive marketing program.

Solution

We have modified their logo and graphic mark to better promote the “new” casino and launched a major branding campaign to communicate this new brand to the public. Blue Earth has helped the Casino with its entire marketing program including media advertising, direct marketing, web development, public relations and promotional items/clothing for casino personnel and guests.