Account Executive - Blue Earth Marketing

Location

SIOUX CITY, IA

The Account Executive for Blue Earth Marketing is the primary point of contact between the agency and one or more client accounts, ensuring seamless communication and project coordination. This role collaborates with various agency departments to drive projects forward on behalf of the client. This includes liaising with the agency leadership and other departments to ensure the best possible outcomes for both the agency and client(s).

The Account Executive plays a pivotal role in developing strategic marketing plans for his/her clients, providing valuable input to the process. Once the plans are ready, The Account Executive is responsible for their successful implementation on a day-to-day basis.

In addition to client relationship management, the Account Executive is actively involved in seeking new business opportunities from existing clients. The position is a service-oriented professional, proactively suggesting beneficial strategies and tactics to clients.

Essential Functions and responsibilities

Client Relationship Management: Build and maintain strong relationships with assigned clients, serving as their main point of contact. Understand clients’ needs, goals, and objectives to effectively communicate with internal agency departments.
Project Coordination: Collaborate with creative, media, public relations, and interactive teams to smoothly execute projects on behalf of clients. Be proactive in facilitating discussions and providing input to ensure project success.
Strategic Planning: Contribute significantly to the development of strategic marketing plans for clients. Present these plans to clients and take responsibility for their successful implementation on a daily basis.
Client Growth: Demonstrate a service-oriented approach by proactively recommending beneficial strategies and tactics to existing clients, seeking opportunities to expand our services with them.
Stay Informed: Stay up-to-date with clients’ brands, products, services, and market developments to better understand their needs and deliver relevant solutions.
Marketing and PR Support: Assist in creating client invoices, proposals, marketing communications, media plans, and public relations strategies.
Communication: Ensure timely and effective communication with clients, promptly responding to all client communications via calls and emails.
Team Collaboration: Work closely with the necessary agency personnel to best integrate marketing efforts.
Campaign Oversight: Oversee the execution of approved campaigns, programs, and initiatives, ensuring they align with clients’ objectives.
Quality Control: Review and approve creative/production materials, copy, layouts, and production art, ensuring client approval before finalization.
Financial Management: Review billing before client release and ensure prompt collection of accounts receivable.
Reporting: Keep the Managing Director informed of account progress for all assigned clients, escalating potential issues promptly.
Budget and Timeline Management: Coordinate project timelines and budgets with relevant agency personnel.
Business Development: Actively seek additional projects and new business opportunities from existing client contacts.
Representation: Represent the agency at client meetings, industry events, and community functions.

EDUCATION & EXPERIENCE

Bachelor’s Degree: A Bachelor’s degree in Business, Marketing, PR/Communication, or a related field is required.
Experience: Minimum of 2 years of agency or project management experience preferred.

SUPERVISORY RESPONSIBILITY

This position does not have any supervisory responsibilities.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Our Values:

Native American Owned & Proud | Accountable | Team Focused | Innovative | Visionary | Excellence.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or listen. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

AAP/EEO Statement

Ho-Chunk, Inc. is an equal opportunity employer. All applicants are considered without regard to age, sex, race, national origin, religion, marital status or physical disability. However, preference may be extended to persons of Indian descent in accordance with applicable laws.