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Choosing AI Tools for Small Businesses Made Easy

Blue Earth Marketing - Advertising Agency - Sioux City, IA

Introduction

Artificial Intelligence (AI) can be a big help for small businesses. It can make things run smoother, improve how you help customers, and help you make better decisions using data. But picking the right AI tools for your small business can seem tricky. This blog will show you how to choose AI tools that match what you need and what you can afford.



Setting Your Business Goals

To start, prioritize your business goals. Do you want to increase revenue, reduce costs, provide greater support for your customers, improve process and tasks, or gain insights from your data? Knowing your goals will guide you when you look at AI tools that fit your needs and budget.



Checking Your Budget

AI tools come in all price ranges, from free to costing lots of money. You need to figure out how much you can spend without hurting your budget. Some AI tools let you try them for free, so you can see if they work for you before you pay.



What Small Businesses Need in AI Tools

Here’s what to look for when you’re choosing AI tools for your small business:

  1. Easy to use: Make sure the AI tool is easy to understand and use.
  2. Training and help: Check if there are guides or good customer support to help you.
  3. Fits with what you already use: Make sure the AI tool works well with your current software and processes.
  4. Can grow revenue and/or improve processes: Think about if the AI tool can continue to add value as your business grows.
  5. Price: AI tool costs can be low or high, so try to find one that gives good value for your money.

AI tools can do different jobs, like:

  1. Chatbots that can talk to you like a real person.
  2. Programs that can make predictions based on data.
  3. Software that can look at pictures and videos and understand what’s in them.
  4. Tools that can do repetitive tasks on a computer, like copying and pasting.
  5. Programs that can understand and respond to your voice commands.
  6. Keeping Data Safe


AI tools might need access to your business data. It’s very important to make sure the company that makes the tool keeps your data safe and follows the rules about data protection.



Checking How Well AI Tools Work

Once you start using AI tools, watch how well they work for your business goals. See if they help you make more money or do things faster. If an AI tool doesn’t do what you hoped, think about trying something else.



Asking Your Team

Get your employees involved when you’re choosing AI tools, especially if they’ll be using them. They can tell you if the tools are easy to use, work well, and if there are any problems. It’s also a good way to make your team feel like they’re part of the decision.



Conclusion

Picking the right AI tools for your small business can make a big difference. By knowing your goals, budget, and looking at features, integration, scalability, and security, you can make smart choices that help your business grow. Keep an eye on how well the AI tools work for you and don’t forget that the right AI tool can make your small business better and more competitive. So, choose wisely!

 

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General Information:
712.224.5420
info@blueearthmarketing.com

New business inquiries contact:
Patrick Foley
712.522.5449
pfoley@blueearthmarketing.com

Ho-Chunk Centre Office Address:
600 4th Street, Suite 201
Sioux City, IA 51101

 

Patrick Foley

Patrick has over 25 years’ experience in marketing and advertising. A Mass Communications/Marketing graduate of Briar Cliff University in Sioux City, Iowa, Patrick has spent the majority of his career with Blue Earth Marketing. Patrick started in the TV/Radio broadcast industry as a commercial writer-news producer for KCAU-ABC affiliate in Sioux City, Iowa; eventually moving into a business development role as a Senior Account Manager. In 2000, Patrick was recruited by Waitt Media of Omaha, Nebraska to market their broadcast TV-Radio, Billboard, and internet properties to regional clients. In 2004, Patrick was recruited to help launch Blue Earth Marketing as an Account/Project Manager.

Patrick primarily account/project manages existing clients but also serves as the Business Development Director. Additionally, Patrick works with clients on developing strategic marketing plans and advertising campaigns and assists the agency with creative copywriting, media planning, media buying, video/TV/Radio production services.

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