Synergies Between Marketing, Branding and Communications

Patrick has over 25 years’ experience in marketing and advertising. A Mass Communications/Marketing graduate of Briar Cliff University in Sioux City, Iowa, Patrick has spent the majority of his career with Blue Earth Marketing. Patrick started in the TV/Radio broadcast industry as a commercial writer-news producer for KCAU-ABC affiliate in Sioux City, Iowa; eventually moving into a business development role as a Senior Account Manager. In 2000, Patrick was recruited by Waitt Media of Omaha, Nebraska to market their broadcast TV-Radio, Billboard, and internet properties to regional clients. In 2004, Patrick was recruited to help launch Blue Earth Marketing as an Account/Project Manager.

Patrick primarily account/project manages existing clients but also serves as the Business Development Director. Additionally, Patrick works with clients on developing strategic marketing plans and advertising campaigns and assists the agency with creative copywriting, media planning, media buying, video/TV/Radio production services.