AEGIS Food Testing Laboratories had outgrown its name and brand, becoming a high-tech leader in scientific analysis of a variety of products marketed to the public throughout the United States. As Blue Earth learned about the company, it was obvious that they were leading the way in their field with top-notch scientists and new technologies. We chose the name VanGuard because it means leading the way, on the cutting edge. And their services had expanded way beyond just food testing. So VanGuard Sciences was born with a new positioning statement “Leading the Way in Food Safety”.
Through a comprehensive marketing plan, Blue Earth helped the company develop a public relations campaign for the name change, a new logo and positioning statement, along with a dynamic website and sales collateral.